Appville Softwares, one of the growing digital marketing expert gives companies around the world, on how to go about Digital Strategy and Digital transformation. IOT is part of the greater picture with AR/ VR integration.

Industrial engineering products are intrinsically complex to understand for non-technical person or even an end customer. The design and USP (Unique Selling Point) features should be communicated to the end customer in a very easy to understand manner. The photos/videos convey these features partly but not as a whole. Moreover, customers can view the video but cannot experience the product.

Augmented Reality or AR opens up new ways for customers to experience the product. The USPs of the product can be viewed in a more easily understandable manner in AR. Appville has demonstarted this effectiveness by visualizing the butterfly valves for one of the top companies in this arena

With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead usear can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.