Digital marketing
Augmented Reality Marketing
Virtual Reality Marketing
Mixed Reality Marketing
AR/ VR/ MR Marketing Solutions for Post-Covid
Browser based AR
Browser based AR refers to augmented reality experiences that are accessed through a web browser rather than an app. The user will have the freedom to view it in smartphone or tablet and an internet connection, without having to download an app directly onto his phone.
Read more...OEM machines
Visualing and showcasing a big complicated machine such as packaging machine is a daunting task. The size and the complexity is big challenge to visualize. Especially, setting up of a real machine and show casing it for the customer involves a great effort. Moreover, the internal working of the machine cannot be viewed by the end user or the client. Though the photos/videos convey these features partly but not as a whole. Moreover, customers can view the video but cannot experience the product.
Augmented Reality (AR) tech offers a whole new way to visualize and experience the product. AR can make evene an intrinsically complex to understand Industrial engineering products for non-technical person or even an end customer to understand and apprehend. The design and USP (Unique Selling Point) features can be communicated to the end customer in a very easy to understand manner.
With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead user can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.
Read more...Furniture
The unforeseen situation caused by the pandemic has led us to look for new ways to continue the business. The carpentry and wood business is one of the oldest and most traditional businesses that needs a make-over in this current scenario.
Model Showcasing in AR (No apps needed, just browser)
Since the visit/travel of the customer to the physical showroom is drastically reduced, it is difficult to experience the product before purchasing. This can greatly affect the purchasing decision of the customer. Thanks to the latest developments in AR technology, the end product can be experienced right in the customer’s house through their mobile phones.
Although this facility was provided by IKEA a few years back, customers needed to install an app to visualize it. Now, thanks to the development of WebAR tech in Google Chrome and Apple Safari, the customer can visualize the end product in 3d via the browser itself. The lighting on the model, shadows cast by them will actually match the customer’s environment and will blend with real objects in their surroundings.
In the upcoming higher-end models of Android and iOS, depth sensors are also included. This will greatly enhance the end product to be placed in the room without jostling other items in the environment.
To achieve this, the 3d model of the artifact has to be designed and published on the web.
Sweeper
The cleanliness and hygiene has become primary focus in a post-COVID scenario. Industrial cleaning and hygiene is taken by variety of sweepers. However, visualizing an industrial sweeper in a real world environment is a challenge. Using AR, the customer can visualize the sweeper in real world in their environment through their mobile phones. This takes the customer to a step closer to making a purchase decision.
With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead user can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.
Read more...Valves
Industrial engineering products are intrinsically complex to understand for non-technical person or even an end customer. The design and USP (Unique Selling Point) features should be communicated to the end customer in a very easy to understand manner. The photos/videos convey these features partly but not as a whole. Moreover, customers can view the video but cannot experience the product.
With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead usear can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.
Marketing for Pumps
Augmented Reality or AR opens up new ways for customers to experience the product. The USPs of the product can be viewed in a more easily understandable manner in AR. Appville has demonstarted this effectiveness by visualizing the pumps for one of the top companies in this arena
Read more...CNC Robots
Augmented reality is great tool for the marketing engineer to showcase his product in a LIVE way near the actual machine. Here, a robot is seen near the CNC machine and used for guidance and how the look and feel is present.
Read more...Looking for an Adequate Solution for your Company?
Contact us today for free consultation or more information.
Contact Us