Digital Marketing with AR

Appville Softwares, one of the growing digital marketing expert along with IOT expertise, gives companies around the world, on how to go about Digital Strategy and Digital transformation. In this video, Appville Softwares showcases, their inert ability of converting any real product into a digital product for the existing digital market.

Applications includes AR app for heavy industries, including construction equipment, automotive models, and any kind of mechanical models. As Ikea was a team leader, which took this technology in this early stages for their digital marketing, which was an instant hit. The AR VR services will enable the user to have an experience, with the digital product, before buying it.

More advanced technologies, including haptic sensors, will enable the connected user to feel the product, and turn and rotate in the immersive technology. This takes the user to the next level, when the geographic conditions are put the teams apart in this digital world. New product development is getting transformed with this digital transformation. The marketing strategy of the company shall be defined by the degree of digitalization the organization undergoes.

At a Glance

Start Date June 2017
Clients India and abroad
Innovation Digital Product
Location India and abroad
Services Rendered Digitalization
Augmented Reality
Industrial IOT
3d modelling

Augmented Reality Usecase

Digital Strategy for trasformation

Product marketing in the present digital world is an art. Showcasing your LIVE virtual product onto the customer premises, without take the real product, is the need of the hour for an marketing enthusiast. The digital marketing initative from the organization shall deliver tools as simple as smart phone with the AR experience app installed in it. The virtuatilization of the AR app will enable the product to be virtually seen in the factory floor at the customer premises in a 1:1 scale. This helps the customer to visualize the digital equipment in his factory, without actually buying the equipment. This will enable the heavy equipment to be seen in a light weight smart phone application or in a mixed reality application.

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